Six Tips to Experiments and Increase your Adsense Earniings

1. Ad Position - Most AdSense publishers have seen the neat little heat map that AdSense has produced to show where ads work best on websites. In general it works fairly well and is a great place to start, but make sure you experiment with new positions for ads and see what works best for your site.

Hint: Ads near (or even surrounded by) content have worked the best. I've also found ads at the end of content perform well. People get to the end of reading your article and then are looking for something to do or click -- an ad positioned there can work well.

2. Numbers of Ads - More ads earn more than less ads... don't they? Unfortunately it isn't always the case.

Test different combinations and numbers of ad units on your site. There's usually a 'tipping point' where you hit a ceiling of how many ads your users will accept -- push it too far and you could hurt reader engagement, traffic, and in the long run your earnings. On the flip side of this, don't be afraid to have more than one or two ads on a page, particularly if you have long pages with lots of content.

3. Ad Design - I can still see the first ads that I first used on my blog back in 2003. I can still see them because they fried their imprints into my retina -- they were so LOUD!

I figured that the ads would do best if people noticed them so I went for the most crazy color scheme I could come up with. Over the years I began to experiment with different combinations of ads and found that more subtle or blended ads tended to work best for me. Having said that, you can sometimes blend too much, to the point that the ads become invisible to your reader. So test different colors and designs of ads to see which work best. Use the ad rotating tool that AdSense offer publishers to rotate different designs to work against ad blindness among regular readers.

4. Ad Sizes - AdSense offers us a range of different ad sizes, so experiment with them all to see which works best. Hint: Some might think that the bigger the ad the better it performs. This is not always true.

For example, I found that the 'large rectangle' ad (336 x 280) didn't work as well for me as the smaller 'medium rectangle' ad (300 x 250). It turns out that more advertisers (at least those in my niche) prefer the medium rectangle ad as it's a more standard ad unit size than the larger one. Again, the key is to experiment and see what works best for your site and niche.

5. Ad Formats - I've found that choosing image and text ads works better than just choosing text ads, but that's not the only choice we get as AdSense publishers.

AdSense also allow us to run link units, AdSense for search, etc. I've found that each of these different formats will work differently from site to site. I've had blogs where the link unit ads were the best performing units on the site while on other sites it didn't really perform at all. You'll never know unless you test it!

6. Which Content Converts? - One of the best advances that AdSense has made in the last year has been the integration between it and Google Analytics. To be honest I'm still digging into the metrics that this opens up, but the insight that this gives has amazing potential to increase earnings.

By looking at this data you can see what type of content is converting and what isn't. You can also see what type of traffic is converting and what isn't. For example, I've found that search engine referrals are converting better than traffic from social media sites on one of my blogs. Knowing this is powerful as it tells you what type of ads to serve to what types of traffic, what type of promotion to put effort towards, and what type of content to write more of.

Test Track Test Track....

There are books, blogs, articles, forums, and other kinds of resources available to AdSense publishers to help them learn how to use AdSense better. However, in my experience the best way to learn is to 'do'. Put time aside to try new things and then put more time aside to review what you learn.

But don't leave it at that. When you learn something -- test it against something else (do some research on A/B split testing to learn how to do this). This continual learning will help you to grow in your own expertise of AdSense and increase your earnings.

Posted by Darren Rowse - Blogging Evangelist and AdSense publisher

Serious Adsense PPC Tips to Increase your Adsense Revenue

Most of you guys get low paying clicks and you generally think that adsense pays very low per click but its not just a rule that adsense pays low and other pay per click programs pay you more. You need to try out some of these adsense tips and i bet you can for sure expect a increase in your overall revenue when compared to the past.

1. Try to change your adsense ad colours every fortnight or month in order to give your regularly visiting visitors a new look and feeling, and may be this can make them click on the ads which are interesting, generally its recommended to use blended ads ie ads with same background colour and same border colour of your webpage to make sure they match your website/blog’s background colour.
2. Dont Stuff your website/blog with 3 Text Ads, 3 Link Ads & Paid Search box in a hope that this would lead to a better CTR but generally this leads to a very bad result, because the visitors try to ignore the complete ad sections and tend to become ad blind, along with this you can also get a low eCPM rate because of huge number of adverts on the same page.
3. Lower amount of ad layouts on your blog/website offers you a high pay because adsense tries to show the best and most performing ads on your website and this can help you in getting more revenue with lower ad space alloted.
4. Block advertisers who seem to directly advertising on your website/blogs because this does not affect generally much on your adsense revenue but it makes you lose your important visitors and at times many of these dont come back.
5. Try to use different ad colours for Ad Title, Text & URL because this can at times offer a better CTR, rather than the case when all these 3 have the same colour. More CTR generally does offer you more revenue.
6. Try to avoid using two ad units side by side because these kind of websites generally dont get returning visitors. Many adsense users are in a belief that adding 2 ad units next to each other like 250×250 + 250×250 would give them more revenue, but this revenue can just be one time and the website can lose their visitors.
7. Use Adsense Alternate ads or colors because at times when you have some content/pages/posts which is against the TOS of adsense, or has not many advertisers you can find Public Service Ads[PSA] which generally dont pay you and its recommended to use alternative colour which can be the background colour of the same page or else by adding a alternative ad which gets loaded when there are no adsense ads.
8. Replace your current adsense search box with the new styled Adsense - Google Custom Search because this can lead to more searches as the Google Watermark is shown within the search box and many visitors cannot identlfy if this is a paid search box.
9. Show the Search Box Results on your own website by creating a page, because this can help you make the visitor stay in your website and this can help you make more money because the visitor may either click on any of your ad or just subscribe and this helps in the long run.
10. Create Channels for every ad unit you add on your website and check out the performce based on the revenue, CTR etc and compare them, You can remove the low performing ones or try to blend them to make sure they perform well.
11. Try to avoid using referrals, because generally the Adsense Referrals pays you when someone converts in the form of leads/sale and this is very low performing service when you compare your referral’s income with generally pay per clicks system. In normal contexual ads you get paid more when you compare the overall results.
12. Image ads generally pay very less and cover the whole ad unit, when compared to text ads which generally have a bigger ad options and more rotations within the adunits. Also visitors generally dont like the image ads on your websites which you can find by testing and comparing the results of a certain period.
13. Implement Section Targetting which can help you to get more relevant adverts on your website/blog based on a certain section of content, check out how to implement adsense section targetting.
14. Setup Adsense Goals and make a small percentage target for every month which can be from 5-20% hike every month and for this you need to develop your website in terms of content, seo, ads optimizations etc. If you have some predefined goals you can surely achieve them slowly on time intervals.
15. Setup a .mobi version of your most popular version and implement Adsense for Mobile because this can for sure help you out make some extra money when the mobile phone users use internet mobile phones to access your website and clicks on the ads.
16. Try to implement adsense ad units on your left side column of your website rather than the right side column because its experimented and proved that this kind of ad placement can lead you to better Click-Through-Rate[CTR]