"Top 10 Tips For Writing Great Google Ads"

How To Profit With Google In a Matter of Moments !

Here are my top 10 tips and recommendations for writing effective AdWords ads, along with some programs and resources that can help you in setting your AdWords campaigns up properly and quickly.

These tips will allow you to create ads that attract the visitors' attention, get targeted visitors with a higher click through rate, a lower cost per click, and an overall higher ROI. And allow you to do it quickly, so that you can start recouping your investment right away, and realize some immediate profits!

1. Identify and Target The Right Audience

Make sure you've targeted the right language and countries, right off the bat.
As an example, if you're in North America, make sure you exclude all the
countries where English is not understood or spoken.

2. Refine Your Keywords

Use square brackets "[...]" around your keyword/s.
For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you
have included within the brackets. The ad will not show for searches that include other keywords. In my example, this would be for searches such as "google search," or "google news."

For a great resource on how to do this, you should read Chris Carpenter's ebook, Google Cash.

I've personally found WordTracker to also be a great help in the keyword process as well.

3. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

For the best source of information on identifying and refining keywords, read Jeff Alerderson's book, AdWords Analyzer.

4. Write Ads that Have Emotion, Create Enthusiasm, and Grab the Reader's Attention

Always start your headline with an attention grabbing word. Use power words or phrases that incent the reader to take action or evokes in them strong emotions. Make sure the phrase is specific to the site your are promoting, or Google may reject the ad application.

And to help you write the best AdWords ad copy, you MUST, without a doubt, review Jeff Alderson's AdWords Generator. It is one of, if not the, best products on the 'Net when it comes to Google Adwords and helping your write your ad copy and content.

5. Make Sure Your Sell Your Differentiator in the Ad

What ever it is that makes your site, product or service better and/or different, from the competitive sites, be sure you sell that in the ad.

For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore."

Another great book on this subject is Rodney Rumford's Guide to Google Profit.

6. Link To a Relevant Landing Pages

If an ad is for a specific product or service, whenever possible create a landing page for the ad. Include relevant and useful information to convert the customer. If possible, capture the email for further marketing. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

7. Remove Common Words

In order to save valuable ad space, be sure to remove common words, such as "a, an, in, on, it, of, etc." Every word should count--you only have just a small amount of valuable space!

8. Weed out those hunting for freebies!

Make sure you "qualify" your visitors with your ad content, in order that you
don't have a bunch of freebie hunters clicking on your ad in the hopes of
getting something free. You can deter freebie hunters by including the price
of the product or service at the end of the ad. This will improve your overall
conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that's OK. After all, you're not
trying to target everybody, only potential customers. In most cases, freebie
hunters will never become paying customers.

9. Simultaneously Do Split Testing

Always test 2 (or more) ads simultaneously. This is known as split A/B testing. Determine which one has the best click through rate, then redo the other ad with new copy. Continue this process consistently. All the marketers who make money with Google do this, all the time!

10. Track The Return-On-Investment Of Each Ad

Google tracks the click through rate of an ad, but doesn't track any conversion ratios. To be honest with you, the analysis tools the Google provides are not good at all. The best product out there, that can help you manage your Google campaigns, is Rodney Rumford's proven product, Adwords ProfitSoft. He has used this tool himself to manage all his clients' campaigns, and has just recently released it for sale on the 'Net.

Summary:

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio, lower your ad cost, and increase your ROI.

Advertising in Google's AdWords program really works, and works fast, if you spend the right amount of time upfront ensuring that you properly set everything up correctly.

New Ad Management Overview

If you've ever generated ad code in the past, then you'll notice some changes in your account with our latest feature. This new ad management feature allows you to store details about an AdSense unit, including ad size, colors, and channel settings, on our servers. By keeping these details on our servers rather than in the ad code on your pages, you can make changes to the AdSense units on your pages from within your account.

Read on below for more details about the new ad management feature and how it will impact you.

What's different about the way I create ads?

We now offer the option to create new AdSense units which you can customize and update within your account to see changes directly on your site. When you create a new AdSense unit, details of the ad unit (like colors and channels) will be stored in your AdSense account. This gives you faster, simpler ad management, allowing you to make changes to an AdSense unit on-the-fly without needing to re-paste the ad code or make additional changes to the page itself.

Please note that the option to manage ads from within your account is only available for your AdSense for content and referral units at this time.

How do I create an AdSense unit?

To create a new AdSense unit that you can manage within your account, follow the steps below. (The first few will seem pretty familiar to those of you who have generated code before.)

1. Sign in to your account at http://www.google.com/adsense.
2. Under the AdSense Setup tab, choose the Get Ads link.
3. Select AdSense for content as the product. The new AdSense units are only available for AdSense for content at this time.
4. Choose your ad type, format, colors, and channels just as you have in the past.
5. Give your AdSense unit a name that you can remember. We recommend including the site(s), page(s), or location(s) that the AdSense unit will be placed on, so you can easily identify it in the future should you wish to make updates.
6. Click Submit and Get Code.
7. Copy and paste the newly generated code onto your site.

How do I manage my existing AdSense units?

To manage an AdSense unit you've already created, simply take the following steps:

1. Sign in to your account at http://www.google.com/adsense.
2. Under the AdSense Setup tab, visit the Manage Ads page.
3. On this page, you'll see a list of active AdSense units -- units that have been created or received impressions in the last 7 days. (You can view a full list by selecting the checkbox next to 'Show inactive AdSense units'.) Select the AdSense unit you want to update.
4. Change the settings for this unit, then use the preview to view the changes. Save your changes.

Once you've saved your changes, they'll be visible in this AdSense unit on every page which contains the code for this AdSense unit. Keep in mind that it typically takes about 10 minutes for all our servers to be informed of the change and reflect it on your pages.

What if I already have an ad unit that I like? Do I have to go through that whole setup again?

If you have existing ad units you'd like to keep using, you don't need to go through the entire process of selecting ad settings and colors again. Instead, you can easily upgrade your ad code within your account using our import code option.

1. Find and copy the code on your site that you'd like to update.
2. Sign in to your AdSense account and visit the AdSense Setup tab.
3. On the Manage Ads page below it, you'll see the option to Import your old AdSense code. Click this link.
4. On the resulting page, paste your existing ad code into the box and give it a memorable name (we suggest including the site, page, location and/or appearance in the name).
5. Click Save and get code to create a new AdSense unit with the exact same settings.
6. Replace the old code your pages with the newly generated code and save your pages.

In the future, you'll be able to make changes to this AdSense unit from within your account, without updating your pages.

Do I have to use the new ad management feature, or can I stick with my old ad units?

While we expect the improved ad management options to be an upgrade for most publishers, you're also welcome not to use the new feature and simply continue generating ad code as you have in the past. Ads created using the old version of code will continue to work just fine.